You missed your chance, I assume. Or do you belong to the 107,309 people who did vote in Challenge 2030? On this website you had the chance to choose which of the 14 scientific objectives you wanted to become reality by 2030. “Unify all physics theories,” for example, or “More comfortable, accessible and ecological cities.” Each challenge was presented by an “innovator.” Celebrities such as primatologist Jane Goodall or architect Norman Forster explained in 45 seconds why it is important to do the right thing for humanity and nature.