The design of new applications based on technological innovation depends on many factors. Among the most important, and with a growing presence in marketing techniques, is the power of persuasion, which delves into the psychology of the consumer looking for the elements that convince them to choose certain products and even ways to change their attitude if not their behavior. This set of techniques has been baptized “captology.”

XAVIER PUJOL GEBELLÍ | OCTOBER 19TH, 2010

Today’s electric car will very likely end up being nothing more than a link between vehicles with a combustion engine and those vehicles which in a relatively few years should populate the streets and highways of the world. Although the technology for mass consumption electric cars is not yet available, the efforts are increasing to accelerate the process.

MALÉN RUIZ DE ELVIRA | AUGUST 20TH, 2010

Being no exception to the rest of the economy, the information and communication technology sector (ICT) is also experiencing a wave of takeovers and mergers. Even for the large companies, this is the dominant trend in these times of economic turmoil.

Alfred Comín | 3 juny 2010

The list is incomplete and full of uncertainties and ambiguities. However, the effort made by the MIT seems useful to see how 50 leading companies in various fields address, which from the prestigious American centre, is covered under the term of innovation. This is a concept that, as in other areas, shows significant differences between the United States and Europe.

Malén Ruiz de Elvira |16 March 2010