The design of new applications based on technological innovation depends on many factors. Among the most important, and with a growing presence in marketing techniques, is the power of persuasion, which delves into the psychology of the consumer looking for the elements that convince them to choose certain products and even ways to change their attitude if not their behavior. This set of techniques has been baptized “captology.”

XAVIER PUJOL GEBELLÍ | OCTOBER 19TH, 2010

Adapt or, as the saying goes, die trying. Spanish universities, pressured by the construction of the joint European higher education system, have no choice but to make important reforms, some of them structural in nature. Teaching practices, whose criteria have been established in the Bologna process, have already started the transformation process with resources that not a few have described as scarce and the difficulties inherent in any period of change. But a modern university that aspires to be competitive must include qualities that go beyond its role in social and territorial cohesion. Research and innovation, in terms of knowledge transfer, are priorities that Europe considers "non-negotiable."

Xavier Pujol Gebellí | June 10, 2010

The United States currently leads the investment in transforming the current energy model. But it is not the only protagonist. Europe, with the help of the European Institute of Innovation and Technology, aims to encourage communities to reunite higher education and enterprises with the double objective of improving the science of climate change and get benefit in the form of innovations in the energy sector.

Xavier Pujol Gebellí | 18 March 2010

The list is incomplete and full of uncertainties and ambiguities. However, the effort made by the MIT seems useful to see how 50 leading companies in various fields address, which from the prestigious American centre, is covered under the term of innovation. This is a concept that, as in other areas, shows significant differences between the United States and Europe.

Malén Ruiz de Elvira |16 March 2010