It is not easy to hit with the recipe of innovation, and much less in times of crisis like the current ones. But to maintain the flag of R&D high for the ones living on millionaire sales, it is mainly an obligation, if one wants to preserve a privileged position for the future, to not depend on the bad numbers of a few exercises. It is with high investment percentages in the generating of knowledge and its transformation in product, technology or services; that the great companies are facing bad times. Something like harvesting today for collecting tomorrow.
Xavier Pujol Gebellí | Ludwigshafen | 4 February 2010