The design of new applications based on technological innovation depends on many factors. Among the most important, and with a growing presence in marketing techniques, is the power of persuasion, which delves into the psychology of the consumer looking for the elements that convince them to choose certain products and even ways to change their attitude if not their behavior. This set of techniques has been baptized “captology.”

XAVIER PUJOL GEBELLÍ | OCTOBER 19TH, 2010

In 2009, the Spanish ICT market lost more than 12,000 jobs. That trend could continue in the coming years. Has the moment arrived when our technicians, especially the younger ones, are thinking about packing their bags? Now, as the new academic year is getting under way, is a good time to find the answer.

ALFRED COMIN | SEPTEMBER 23RD, 2010

On the night of July 7, Solar Impulse, piloted by the Swiss aviator André Borschberg, flew above the Jura mountains in search of an achievement never before obtained by aviators. For 26 hours, the airplane was kept airborne by an unprecedented fuel source; electric batteries charged with 12,000 solar cells made possible this flight that is already part of the history of aviation.

Xavier Pujol Gebellí | 20 July 2010