The design of new applications based on technological innovation depends on many factors. Among the most important, and with a growing presence in marketing techniques, is the power of persuasion, which delves into the psychology of the consumer looking for the elements that convince them to choose certain products and even ways to change their attitude if not their behavior. This set of techniques has been baptized “captology.”

XAVIER PUJOL GEBELLÍ | OCTOBER 19TH, 2010